Published December 2020.

Even outside the pandemic, third party apps and delivery food options are expected to continue to grow in profitability. With a huge share of Americans ordering online, this growing industry is not something to ignore. So how do we, as food industry professionals, continue to navigate the new market? Let's learn more.

What are my app options?

The businesses at the forefront are Uber Eats, DoorDash, Caviar, Seamless, GrubHub, ChowNow — and the options keep expanding.

What does it cost to work with a third party?

On average the apps take 20–30% commission on profits, with the outlier of ChowNow which takes 0%. We recommend choosing a few apps to focus on and negotiating to minimize charges — one way is to work out an exclusivity agreement with the app of your choice to keep costs low and consistent.

How do I select menu items for delivery?

Create a capsule menu that incorporates your most essential items alongside quick-prep or ready-made dishes. Combining crowd-pleasers with items that travel well streamlines your delivery workflow and decreases customer wait times.

What does a user-friendly menu look like?

Your menu should include professional, appealing photos and be clear, simple, and consistent across all platforms. Including ingredient lists removes barriers, and building click-through options for sauces, toppings, and exclusions keeps modifications accurate and prep fast.

How do I tell customers I offer delivery?

Digital marketing works well — consider targeted ads on Instagram and Facebook, and follow up with customers via opt-in text/email updates and post-order surveys or promotions to improve retention.

How does a commissary kitchen benefit a delivery model?

Using Seattle Commissary Kitchen gives you the freedom to focus on your food. We offer hands-on staff, take care of facilities and utilities, and keep equipment in top shape. The commissary model eliminates front-of-house costs that weigh down small businesses — so you can keep your team small and nimble and pour your energy into your product. We can do so much more together.